Epic accuses Apple of being the bad guy this time around, instead of the hero. This $150M is only ~0.93% of the App Store’s total revenue for 2019 ($16B), yet Fortnite has significant influence in the video gaming space.Ĥ) 1984 Macintosh vs #FreeFortnite - After the ban, Epic released a video online mimicking Apple’s famous Macintosh ad from 1984. In 2019, Fortnite brought in ~$500M in sales for Apple, which resulted in ~$150M in revenue (30% fee).
TENCENT DAUS WECHAT CHINA DRIVER
Video gaming is by far the most important revenue driver for their mobile app store businesses.ģ) Fortnite is 0.93% of Apple’s app store revenue - As of April 2020, 96% of the ~130M Fortnite mobile downloads have come through iOS. In 2019, net of the 30% fees, Apple made ~$16B ($11B = 70%) and Google made ~$8.7B ($6.1B = 70%) in revenue from their respective stores.
Apple and Google have chosen not to ban apps like Netflix and Spotify yet they are choosing to ban Fortnite.Ģ) Mobile gaming is their core offering - video gaming accounts for over 70% of app store revenue for both Apple and Google (it’s a big deal). For example, Netflix and Spotify force users to pay on their websites (bypassing Apple’s fee). This is not too dissimilar from many other apps that don’t allow any payments via the mobile app. Epic, led by Tim Sweeney, is pushing primarily for the 30% fees to be dramatically reduced.ġ) Apple & Google are being inconsistent - Epic created a payment option within their Fortnite app that was cheaper and would pay Epic directly (bypassing Apple’s fee). Epic fully expected this and quickly issued a lawsuit against both companies. Within a few hours, the Fortnite app was removed by Apple and Google. Epic is passing through all of those cost savings to its players. Yesterday, Epic Games decided to offer Fortnite players on mobile the ability to purchase in-game items directly through their Epic Direct Payments system (in-app), thus circumventing the expensive 30% cut that Apple and Google take through their mobile app stores. Yang Zhida, the head of news feed department at Tencent Platform and Content Group (PCG), said that Kaidian’s revenue would grow by 300% in the coming year.Fortnite Banned by Apple and Google App Stores Ads on Kandian are classified as social ads, according to local business news outlet Yicai, citing an insider familiar with the situation.
Therefore, Tencent bets bigger on in-feed ads which are more flexible and user-tailored. In contrast, media advertising revenues slumped at double digits, down 28% year-on-year, under a macroeconomy slowdown. Social and other advertising revenues in the third quarter were RMB 14.7 million, posting a 32% year-on-year increase, driven by WeChat Moments ads and mobile ads.
Revenues from online advertising have become the new cash cow for Tencent. In contrast, ByteDance’s AI-powered news aggregator Jinri Toutiao has around 120 million DAUs, while Baidu’s mobile app, which provides news feed and online search function, hit 189 million DAUs as of September.īehind the hot competitive news feed sector, Tencent and its competitors are trying to monetize the huge user pool they own. Tencent says that after the integration and launch of Tencent Kandian, the platform already has 185 million daily active users (DAUs). With the move, Tencent expects to develop its news feed service provider Kandian to retain and provide information to over 1 billion Tencent’s users. Moreover, Tencent has also launched two standalone apps, news aggregator Kandian Kuaibao, and Kandian Video, in addition to a mini program for WeChat dubbed Kandian Livestreaming. Tencent Kandian combines content from previous platforms QQ Kandian, Tiantian Kuaibao, and QQ Browser’s news feed.Īfter the overhaul, Tencent Kandian now provides its users with a mix of content including articles, pictures, videos, live streaming, and columns from Tencent’s ecosystem of apps and platforms. Tencent Kandian is currently available on WeChat, messaging tool QQ and QQ Browser. Chinese social powerhouse Tencent has unveiled a cross-platform news feed service called Tencent Kandian, the company announced Monday, raising up the rivalry with other competitors offering news feed on their applications such as Tiktok owner ByteDance and search engine Baidu.
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